YouTube is the second largest search engine behind Google. Optimising your site for mobile devices and desktop computers is essential to rank high in search engines like Google, Bing, Yahoo, etc. But what about people who are searching via YouTube? Do you know how many searches take place there each month?
According to Search Engine Land, YouTube receives over 2 billion queries per month. This includes searches for specific keywords, questions asked by people looking for information, and even general searches for things such as “how to,” “what is,” and “where.” In fact, one study found that up to 50% of people use YouTube to find information online.
This is why it is important to ensure that your content is optimized for YouTube. Doing so will increase your chances of being discovered by potential customers. And once you’re discovered, you can start building relationships with those customers. Think about it – wouldn’t you rather connect with someone who already knows you, likes you, trusts you, and wants to buy something from you?
So here are five reasons why you should turn your blogs into YouTube videos.
1. Not Everyone Reads Blog Posts
No matter how superb your writing might be, some people prefer watching videos rather than reading. They want to absorb information quickly and move on. In fact, according to a study conducted by the Pew Research Center, 42% of adults ages 18 to 29 say they rarely or never read blogs. And while there are some exceptions, most people aren’t interested in reading long-form content on the web. Instead, they’re looking to watch short videos or consume articles in bite-sized chunks.
2. Extend Your Reach
YouTube is one of the largest video platforms out there, boasting over 2 billion monthly active users. And while social media sites like Facebook are still king, Google owns the lion’s share of online searches. If you want to make sure people find your site, you better start thinking about how to use YouTube.
With over 60% of consumers saying that they trust recommendations posted by friends, family, and peers, YouTube is a great place to build relationships with potential customers. Creating short, high-quality videos describing your products and services can help your target market learn more about what you do. You can even turn your blog posts into YouTube tutorials when done well.
You don’t necessarily need to become a full-time YouTuber to reap the benefits of posting videos on the site. For example, you could simply post a few videos every week showcasing different aspects of your brand. This way, you can keep your existing audience engaged without having to spend hours each day filming.
3. Video Helps You Connect on an Emotional Level
Video is one of those things that people either love or hate. Some people think it’s cheesy, while others think it’s essential. However, there are some very good reasons why video is important for marketing. In fact, according to HubSpot, “video helps you connect on an emotional level.”
So, if you want to build a strong relationship with your customers, you need to use videos. They’re great for showing emotion. In addition to making your customers feel good, videos also allow you to tell stories. Stories are powerful. People remember stories much longer than facts. So, if you want to increase sales, you need to start telling stories.
4. Videos Make it Easier to Communicate
Videos make it easy to communicate. They provide instant gratification, allow you to add interactivity and offer a variety of ways to present information. Video tutorials are particularly useful for training, demonstrating something works, or showing off a product.
You don’t always need professional equipment to produce videos; many people shoot videos on their smartphones, making capturing images and audio simple. You can even use apps like Camtasia to record screencasts. If you do want to invest in hardware, there are plenty of affordable options out there.
5. Share your content in a more user-friendly way.
YouTube is a great way to share your content with a wider audience. Turning your blog posts into videos can give your readers a more user-friendly way to understand your content. You can also use video to highlight important points or provide context for your readers. Videos are also an effective way to engage with your audience. You can show off your writing skills and connect with potential customers by creating videos.
If you are looking for a more user-friendly way to share your content, then video is definitely the way to go. Video allows you to share your content more engagingly and allows viewers to take action based on what they see in the video.
6. YouTube Videos can Help Drive Traffic to Your Blog
Creating YouTube videos might be the best way to do it if you’re looking to increase your blog traffic. A recent study showed that people are more likely to watch a video than reading text on a screen, and many people prefer watching videos over reading long articles. So why don’t we just post our blog articles on YouTube? Because we know that most blogs aren’t designed to look good on mobile devices. But you can fix that problem by making sure your blog looks nice on every device.
And since most people use YouTube to find information about topics they’re interested in, having high-quality videos that answer questions related to your blog posts could lead to some serious traffic.
If you want your blog posts to stay top of mind among bloggers and youtube viewers alike, then converting them into videos is the key ingredient – video keeps readers engaged and provides them with an interesting and educational experience that they won’t be able to resist watching again and again!
You can increase engagement, traffic, and revenue and improve SEO rankings by converting your blog posts into video format. You can also create videos that stand out from the crowd, connect with your audience and add value to their lives. Turning your blog posts into videos can be a great way for you to improve your visibility and engagement on social media platforms.