If you want to take advantage of the power of video marketing, you’ll need to know how to turn blog posts into videos. Video marketing is one of the most effective ways to promote your brand, generate leads, and grow your business.
In fact, according to Wyzowl, 81% of businesses that used video marketing saw increased sales. And since the average person watches over seven hours of YouTube daily, there are plenty of opportunities to reach customers.
However, developing quality videos can be challenging if you’re a smaller business or a blogger. Not only does it require writing a script, recording a presentation, doing voice-overs, editing and more, but you also need to find the time to produce high-quality content.
Fortunately, you can follow some easy steps to make the process easier. This article will teach you how to turn blog posts and articles into videos. In this article will walk you through how to turn blog posts into videos. By the end of this post, you’ll have a solid idea of how to start creating videos for your blog posts. Let’s begin!
Why Repurpose Your Content?
Repurposing your content in multiple ways saves you time and lets you reach your audience on different channels. Think about it: If you publish a blog post, you reach out to your readers. But what happens if someone shares that article on Facebook or Pinterest? Do you want to miss out on those opportunities because you didn’t write a social media update?
Some segments of your audience prefer reading blog posts, while others like watching videos. So why not offer both options? A good way to do this is to take one of your longer blog posts and break it down into smaller pieces that can be shared across different platforms.
How to Easily Turn Blog Posts Into Videos
Now that you’ve learned why it’s important to turn your blog posts and articles into YouTube videos let’s repurpose them.
Pick the Right Blog Posts
The first step to turning your blogs into videos is picking the right ones. You don’t want to make videos about topics that aren’t relevant to your brand. Also, what you want is to create videos that your audience will respond to and engage with. So how do you know which blog posts will become engaging videos? Simple.
Look at your blog posts’ performance. If a blog post did well in written form, there’s a good chance it’ll do even better in video format.
Craft a Captivating Script
Once you’ve decided which blog post(s) you’ll repurpose to video format, make a note of the key takeaways and use those to craft a captivating video script.
Yes, writing a script is a great way to create a compelling script.
Create a Video from Your Blog Post Using Stock Visuals
When it comes to creating quality videos, there are plenty of options out there. Instead of simply creating a text-based video, you could create more engaging videos using stock photos and videos.
Once you’ve found the perfect stock images and videos, you’ll need to convert it into a video. For this step, you’ll need a video editing tool.
If you follow our steps, you’ll have a high-quality video that tells your story without much work. In fact, it might even look better than a professionally produced video.
How To Turn Your Blog Posts into Captivating Videos
If you’re looking to repurpose your blog posts into videos, the following options will make it easy for you to do so. However, most of them will require some degree of manual labour.
Use Microsoft PowerPoint
If you want to make a video out of your blog posts, there are many ways to do it. One of the most common methods is to use Microsoft PowerPoint. Here’s how to do it.
First, open up Microsoft PowerPoint. Then, create a new presentation. To add slides, simply drag each paragraph and subheader block from your blog post onto the slide. You can even add images and animation effects. Once you’ve finished adding all of the blocks, save the presentation as a video.
Use an Online Tool
If you want to ensure that your videos look professional, you’ll need to invest some money in good editing software. There are many premium and affordable options out there that offer similar features and functionality.
There are online video creation and editing platforms available like InVideo and Wave. These are some of the easiest video creation tools because it requires no scripting. All you need to do is upload your blog post and select the format you’d like to use. Then, they will grab the relevant information from your text and place it into the video without you having to put much effort into writing a simple script. These online tools are a great option for people who want to quickly and easily create high-quality videos.
Use a Free Video Editing Software
Even though it takes more work to make professional-looking videos by yourself, there are many ways to do it without paying anything. If you don’t want to spend money on a paid app like Adobe Premiere Pro, then you can try out some free apps that allow you to customize your videos to your liking.
There are plenty of free video editors available online today. Here are our top four picks that will let you create new videos and edit existing ones.
1. HitFilm Express – This is a video editing software application for Windows developed by Hitfilm, Inc. It was first released in 1999 and has been updated regularly since then. The program’s latest version is available as a standalone product and as part of the HitFilm Studio suite.
2. Lightworks – This is one of the best free video editing software available today. Lightworks is a non-linear video editing program that allows you to edit, combine and render your videos intuitively. It’s easy to use and has many features for advanced users. You can import media from various sources. It includes powerful tools for trimming clips, adding transitions, effects, titles, credits and music, and exporting files in different formats.
3. VideoPad – This video editor allows you to edit videos in Windows. It can be used for creating and editing home movies and professional-quality productions. The program has a simple interface with an intuitive user experience. You can use it to create your own movies or edit existing ones.
4. OpenShot – This software is a free, open-source video editor for Linux and Windows. It’s designed to be easy to use and powerful at the same time. This project aims to provide an all-in-one solution that can replace your current editing software.
Hire a Freelancer or Video Agency To Create Videos for Your Business
If you’re looking to create videos for your business, it can be an expensive and time-consuming process.
But if you don’t have time to create all those videos yourself, plenty of companies specialize in creating high-quality videos for businesses.
You can hire freelancers to create videos for you; they typically charge anywhere between $200-$250 per video. Alternatively, you can also work with video creation agencies like ours to create videos for you on a regular basis. When you engage with a video agency like ours, you get access to a team instead of just one person.
There are many other benefits of hiring someone else to make your videos:
- You don’t need to learn how to use any software or editing tools.
- You get more creative freedom when working with other professionals.
- You won’t have to worry about deadlines.
- Your videos will be created faster than if you were doing them yourself.
How to Use Your Videos?
There are many ways you can use your videos. You could embed them into your blog posts. You could share them on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and even Tumblr. Or you could add them to your YouTube channel and bundle them into a video course like Udemy.com.
This also helps grow your YouTube Channel as your fans are likely to subscribe to your channel. It also increases engagement with your followers because you’re giving them something extra to watch.
You can create short clips of your videos on different platforms such as Snapchat, Instagram, Vine, etc. You can use these to increase engagement with your audience.
Here are some tips on how to make the most out of your videos:
1. Be consistent. If you want people to watch your videos regularly, it needs to be easy for them to find. Create a schedule for uploading new videos. Make sure you keep up with what you upload every week.
2. Tell a story. People love stories. They help us understand things better. So tell a good one. A great way to do this is to interview someone about something interesting. Ask questions that lead the person to talk about his or her life. Don’t just ask a question; let the person answer it. This makes it easier for him or her to relate to the topic. And don’t forget to include images and graphics. They’re very important.
3. Include keywords. When people search online, they type words into the search bar. Keywords are the words that people use to describe what they’re looking for. Include relevant keywords in your descriptions and titles. For example, put “shoes” in the description and title if you sell shoes.
4. Promote your videos. Once you have uploaded your videos, promote them on social media. Put a link to each of your videos on your profile. Also, consider adding a call to action button. This tells visitors where to go next. For example, “Click here to learn how to make money blogging.”
5. Measure success. After you launch your campaign, track the number of views, likes, shares, comments, and conversions. See what works best and what doesn’t work. Then try again.
In today’s digital world, consumers are inundated with information, and there’s no shortage of companies trying to grab their attention. If you want to stand out among the crowd, video marketing is one of the most effective ways to do it. Video marketing gives you the opportunity to capture your audience’s attention, engage them, and keep them coming back for more. One of the easiest ways is to simply take your existing blog post and turn it into a video.
Businesses often think creating videos from their blog posts is a lot of work. But it isn’t. Hopefully, you’ve realized that it’s not difficult at all. Creating professional videos from your blog posts is easy with the right tools.
So go ahead and start using this guide to get started!